Landbay
“Can a fully digital, institutional-funded buy-to-let mortgage originator become the technology backbone (MaaS layer) for the UK private rental sector?”
Founded in 2013 as a peer-to-peer buy-to-let mortgage platform allowing retail investors to fund landlord mortgages, Landbay pivoted around 2020 to an exclusively institutional 'Mortgages-as-a-Service' (MaaS) model, closing to retail investors. This reorientation positioned Landbay as a technology-driven origination and servicing engine for institutional capital, competing on speed, automation, and intermediary coverage rather than depositor funding. The company now processes 100% of mortgage applications online, offers instant decision-in-principle, and has expanded its embedded finance stack with open banking payment initiation for application fees.