“Can a Mexico-native BNPL+consumer-credit platform own checkout financing for a country where most consumers lack credit cards?”
Founded 2012 as an online short-term personal lender (Kueski Cash) using ML on alternative data — cash flow, sociodemographic, device — to underwrite Mexico's underbanked population. Pivoted into BNPL with Kueski Pay around 2020, which became the flywheel product: 210x GMV growth into 2021, now embedded as a checkout option at Walmart Mexico, VivaAerobus and a quarter of Mexico's top e-tailers. The company has essentially become Mexico's domestic answer to Affirm/Klarna, with consumer cash loans as a secondary product alongside merchant-side BNPL acquiring.