“Can a Mexico-native BNPL+consumer-credit platform own checkout financing for a country where most consumers lack credit cards?”
Founded 2012 as an online short-term personal lender (Kueski Cash) using ML on alternative data — cash flow, sociodemographic, device — to underwrite Mexico's underbanked population. Pivoted into BNPL with Kueski Pay around 2020, which became the flywheel product: 210x GMV growth into 2021, now embedded as a checkout option at Walmart Mexico, VivaAerobus and a quarter of Mexico's top e-tailers. The company has essentially become Mexico's domestic answer to Affirm/Klarna, with consumer cash loans as a secondary product alongside merchant-side BNPL acquiring.
Kueski processes payments through Kueski Pay (self-operated).
Kueski's lending and capital products are provided by Kueski (in-house, SOFOM E.N.R.).
The Embedded Finance Index 2026 maps 2 layers in Kueski's stack: Payments / PSP (Kueski Pay (self-operated)); Lending (Kueski (in-house, SOFOM E.N.R.), Kueski Pay (BNPL, pay in up to 12 quincenas) and Kueski Cash (personal loans up to ~$26,000 MXN)).
Kueski was founded by Adalberto Flores Ochoa and is founded in 2012, headquartered in Guadalajara, Jalisco, Mexico.
Kueski has raised $300M+ in total (latest round: Series C, 2021 ($202M equity + debt)).
Get a read on where your own stack stands against Kueski and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.