“Can KIKO Milano unify global retail and digital payment experiences under one platform to become a seamless omnichannel beauty destination across 70+ markets?”
Founded in 1997 in Bergamo, Italy, KIKO Milano grew from a domestic cosmetics retailer to Italy's number-one global beauty brand with a presence in over 70 countries. The Percassi family controlled the business until 2024, when L Catterton acquired a 70% stake financed by €500M in bond markets. A key embedded-finance move in 2025 was the full rollout of Adyen Unified Commerce across both physical stores and e-commerce, integrating payment data and enabling local payment methods across all markets.