“Can KIKO Milano unify global retail and digital payment experiences under one platform to become a seamless omnichannel beauty destination across 70+ markets?”
Founded in 1997 in Bergamo, Italy, KIKO Milano grew from a domestic cosmetics retailer to Italy's number-one global beauty brand with a presence in over 70 countries. The Percassi family controlled the business until 2024, when L Catterton acquired a 70% stake financed by €500M in bond markets. A key embedded-finance move in 2025 was the full rollout of Adyen Unified Commerce across both physical stores and e-commerce, integrating payment data and enabling local payment methods across all markets.
KIKO Milano processes payments through Adyen.
KIKO Milano uses Adyen for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 2 layers in KIKO Milano's stack: Payments / PSP (Adyen); FX & payouts (Adyen).
KIKO Milano was founded by Antonio Percassi and is founded in 1997, headquartered in Bergamo, Italy.
Get a read on where your own stack stands against KIKO Milano and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.