Keyme
“Can a technology-first key duplication and locksmith platform displace the fragmented, offline locksmith industry by combining AI-powered kiosks with on-demand service dispatch?”
Founded2012
HQNew York, New York, U.S.
FoundersGreg Marsh
Total raised$45M+ (as of Series C 2016)
Latest roundSeries F
IndustryVertical SaaS / Locksmith & Key Duplication
The story
Founded in 2012 as a mobile-first key copying app, KeyMe quickly pivoted to hardware with automated kiosks placed inside major retailers such as 7-Eleven. The company then expanded beyond key duplication into full locksmith services, competing with traditional locksmiths on 24/7 emergency response. The embedded finance layer is minimal — payments are processed via Stripe and Worldnet at kiosks and online — reflecting a services business rather than a platform monetization model.
Last 12 months
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Product timeline
2012
Founded by Greg Marsh in New York City to provide key duplication via mobile app and kiosks.· pivot
2016
Raised $20M Series B and $15M Series C to fund aggressive kiosk expansion into retail locations.· banking
2020
Expanded into locksmith services beyond key duplication, rebranding more broadly as KeyMe Locksmiths.· pivot
The stack
1 layer disclosed in Keyme’s embedded-finance stack
Payments / PSP
StripeWorldnet
Accounting gap: none