“Can a Canadian-first corporate spend platform become the financial OS for SMBs in a market where US giants have limited reach?”
Keep was founded in 2021 to bring a modern corporate spend management platform to Canadian SMBs — a market underserved by US-centric incumbents like Brex and Ramp. The company has progressively expanded from corporate cards into a broader financial platform, including credit facilities, reflecting a strategy of becoming the financial OS for small and medium Canadian businesses. The $50M credit facility alongside the Series A1 signals a move toward embedding capital/lending products for its SMB customers.
Keep discloses Peoples Trust Company as its banking provider, according to the Embedded Finance Index 2026.
Keep does not disclose a bank charter of its own; its banking services are provided through Peoples Trust Company.
The Embedded Finance Index 2026 maps 2 layers in Keep's stack: Banking / BaaS (Peoples Trust Company); Sponsor bank (Peoples Trust Company).
Keep is founded in 2021 and headquartered in Canada.
Keep has raised $23M equity + $50M credit facility + $3M venture debt in total (latest round: Series A1, 2025).
Get a read on where your own stack stands against Keep and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.