Keep
“Can a Canadian-first corporate spend platform become the financial OS for SMBs in a market where US giants have limited reach?”
Founded2021
HQCanada
Total raised$23M equity + $50M credit facility + $3M venture debt
Latest roundSeries A1, 2025
IndustryFintech / SMB banking
The story
Keep was founded in 2021 to bring a modern corporate spend management platform to Canadian SMBs — a market underserved by US-centric incumbents like Brex and Ramp. The company has progressively expanded from corporate cards into a broader financial platform, including credit facilities, reflecting a strategy of becoming the financial OS for small and medium Canadian businesses. The $50M credit facility alongside the Series A1 signals a move toward embedding capital/lending products for its SMB customers.
Product timeline
2021
Founded and raised $8M seed round to build a financial platform for Canadian SMBs.· banking
2023
Raised $8M Series A led by Tribe Capital to expand corporate spend management offering.· card
2025
Raised $12M Series A1, $50M credit facility, and $3M venture debt; total equity raised reached $23M.· banking
The stack
2 layers disclosed in Keep’s embedded-finance stack
Banking / BaaS
Peoples Trust Company
Sponsor bank
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.