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Juniper Research

Can a specialist fintech market-research firm sustain premium pricing for syndicated reports and bespoke advisory as AI-generated market intelligence commoditises the category?

HQBasingstoke, Hampshire, UK
IndustryVertical SaaS / Market Research
The story

Juniper Research is a UK-based market research and advisory firm specialising in fintech, payments, and telecommunications markets. The company sells syndicated research reports, competitor leaderboards, and bespoke whitepapers to technology vendors and financial institutions. It operates as a B2B information services business rather than a financial services operator, and its embedded finance footprint is consequently minimal — limited to a payment processing relationship with Mollie for ecommerce transactions on its own website.

Last 12 months
Product timeline
2002
Juniper Research Limited incorporated in England and Wales (company number 4365384), headquartered in Basingstoke, Hampshire.· pivot
The stack
Payments / PSP
Mollie
Accounting gap: none