Jetty

Jetty started as a financial services company focused on making renting more affordable and profitable, targeting both renters and property managers. Its core product, Jetty Deposit, replaces traditional cash security deposits with surety bonds. Over time it expanded into renters insurance, rent financing (via Cross River Bank), and credit building, creating a full-stack embedded finance suite for the residential rental market. The company ultimately merged with competitor Rhino, significantly expanding its addressable unit footprint.