Ivy Bank
“Can a legacy community bank capture rate-sensitive online deposits at scale by spinning up a digital-native high-yield savings brand?”
HQCambridge, MA (division of Cambridge Savings Bank)
IndustryFintech / Consumer banking
The story
Ivy Bank is not a standalone fintech startup but a digitally-native division of Cambridge Savings Bank, a Massachusetts mutual savings bank with over 192 years of history. The division was created to capture online deposit growth via high-yield savings products without altering the parent bank's charter or balance sheet structure. It operates under the Cambridge Savings Bank FDIC insurance umbrella while presenting a modern digital brand to consumers nationwide.
Last 12 months
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Product timeline
2021
Ivy Bank launched as a digital banking division of Cambridge Savings Bank, offering high-yield savings accounts online.· banking
Regulated entities
1
regulatory licence held by Ivy Bank
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Ivy Bank’s embedded-finance stack
Money movement
Banking / BaaS
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.