Invstr
“Can a financial education app convert learning users into active investors by embedding zero-friction brokerage, crypto, and banking directly into the learning experience?”
Founded2012
HQ14 Waterloo Place, London SW1Y 4AR, England, United Kingdom
Total raised$20M
Latest roundSeries A
IndustryFintech / Investment
The story
Founded in 2012 as a financial education and simulation platform (formerly Marketspringpad), Invstr evolved from a pure EdTech/social investing game into a regulated investment platform via Invstr+, adding real-money stock and crypto trading. The company registered an SEC-registered investment adviser (Invstr Financial LLC) and partnered with Apex Clearing for brokerage/custody and Vast Bank for banking and crypto infrastructure, embedding financial services directly into its education-first app.
Last 12 months
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Product timeline
2012
Founded as Marketspringpad / Newincco 1218, later rebranded to Invstr, focusing on financial education and investment simulation.· pivot
Regulated entities
1
regulatory licence held by Invstr
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Invstr’s embedded-finance stack
Banking / BaaS
Vast Bank (in-house)
Accounting gap: none