“Can Innoviti become India's dominant unified payment aggregator and retail SaaS platform by embedding payments, credit, and revenue intelligence for enterprise merchants and SME dealers across both online and physical channels?”
Founded in 2002 as a technology firm, Innoviti pivoted in 2008 into payments infrastructure for merchants across India, focusing on in-store POS, EMI, and multi-channel payment acceptance. By 2017, Innoviti layered in SME lending via dealer financing partnerships, embedding credit distribution alongside its payment stack. Over 2024–2026, Innoviti transformed into a fully RBI-authorized Payment Aggregator for both online and physical channels, positioning itself as a payments-centric retail SaaS platform with embedded lending, reconciliation, and revenue assurance capabilities for enterprise merchants and SMEs.
Innoviti processes payments through Innoviti (self-operated Payment Aggregator).
The Embedded Finance Index 2026 maps 2 layers in Innoviti's stack: Payments / PSP (Innoviti (self-operated Payment Aggregator)); Lending (Short-term business loans for dealers (TTK Prestige dealer network), smelending.com – SME lending platform, innoviti genie – Dealer inventory financing / cash access and Installments platform at POS (in partnership with Visa)).
Innoviti was founded by Rajeev Agrawal and is founded in 2002, headquartered in Bangalore, Karnataka, India.
Innoviti has raised Unknown (includes Series C, debt from FMO ~$5M, and other rounds) in total (latest round: Debt Financing (most recent per Crunchbase)).
Get a read on where your own stack stands against Innoviti and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.