iChoosr
“Can a group-buying platform for sustainable energy products become the operational engine that governments and consumer organisations use to accelerate the residential clean-energy transition at scale?”
Founded in 2008 as an organiser of group-buying (collective purchase) schemes primarily in energy switching, iChoosr evolved from facilitating energy tariff negotiations into a full-stack demand aggregation platform for sustainable home energy products including solar panels, heat pumps, battery storage, and EV chargers. The company partners with local governments, councils, and consumer organisations to run campaigns that drive household adoption of green energy solutions. Its embedded finance angle is narrow: it has integrated third-party green energy loans (via KBC) into its customer journey rather than building its own financial services infrastructure.