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iChoosr

“Can a group-buying platform for sustainable energy products become the operational engine that governments and consumer organisations use to accelerate the residential clean-energy transition at scale?”

Founded2008
HQAmsterdam, Netherlands (also offices in London, UK)
IndustryVertical SaaS / Energy
The story

Founded in 2008 as an organiser of group-buying (collective purchase) schemes primarily in energy switching, iChoosr evolved from facilitating energy tariff negotiations into a full-stack demand aggregation platform for sustainable home energy products including solar panels, heat pumps, battery storage, and EV chargers. The company partners with local governments, councils, and consumer organisations to run campaigns that drive household adoption of green energy solutions. Its embedded finance angle is narrow: it has integrated third-party green energy loans (via KBC) into its customer journey rather than building its own financial services infrastructure.

Last 12 months
—
Product timeline
2008
iChoosr founded, initially focused on organising group-buying (collective purchase) schemes for energy and other consumer services.· pivot
2021
Partnered with KBC Bank to offer embedded green energy loans for solar panels within iChoosr's collective purchase schemes.· lending
2024
Expanded platform to cover solar panels, battery storage, EV chargers, and heat pumps across 10+ countries including US, UK, NL, DE, FR, BE, PL, JP, AT, CA.· pivot
Regulated entities
1
regulatory licence held by iChoosr
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in iChoosr’s embedded-finance stack
Lending
Green energy loans for solar panels (via KBC partnership)
Payroll
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.