Hyva
“Can a Magento frontend framework become the default embedded commerce infrastructure layer for mid-market e-commerce merchants?”
HQNetherlands
IndustryVertical SaaS / E-commerce
The story
Hyvä began as a Magento 2 frontend theme company focused on replacing Luma with a lightweight, Alpine.js/Tailwind CSS stack. It expanded into checkout with Hyvä Checkout, creating a full frontend commerce layer. The Mollie partnership to launch Hyva Commerce marks a move toward embedding payment infrastructure directly into the platform rather than relying purely on third-party Magento extension ecosystems.
Product timeline
2021
Hyvä Theme launched as a high-performance Magento 2 frontend theme replacing the legacy Luma theme.· pivot
2023
Hyvä Checkout launched as a commercial checkout layer for the Hyvä Theme ecosystem.· banking
2025
Mollie and Hyvä partner to launch Hyva Commerce, embedding Mollie payments natively into the Hyvä platform.· pivot
The stack
Payments / PSP
Accounting gap: none