Hosted Capital
“Can Wayflyer scale e-commerce capital origination by turning every commerce-adjacent platform into a distribution channel for its funding?”
HQDublin, Ireland
IndustryInfrastructure / Lending
The story
Hosted Capital is a product launched by Wayflyer (the e-commerce financing platform) in October 2025. It packages Wayflyer's existing revenue-based / working capital financing for consumer brands as an embedded API that partners (service providers to commerce brands) can drop into their own platforms in ~24 hours, with Wayflyer and its corporate debt providers underwriting and funding the loans.
Product timeline
2025
Wayflyer launched Hosted Capital, an embedded lending API enabling service providers to commerce brands to embed Wayflyer-backed funding into their platforms.· lending
The stack
1 layer disclosed in Hosted Capital’s embedded-finance stack
Lending
Wayflyer (in-house)Hosted Capital (embedded Wayflyer funding API for partner platforms)
Accounting gap: none