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Hospitable

Can a community-funded vertical SaaS become the operating system for short-term rental hosts without taking VC money?

Founded2016
HQBrussels, Belgium / Netherlands (Hospitable R&D BV)
FoundersPierre-Camille Hamana
Total raised$2M+ (community $HOST token round)
Latest roundCommunity / customer-employee funded ($HOST token)
IndustryVertical SaaS / Short-term Rentals
The story

Hospitable started in 2016 as Smartbnb — a simple Airbnb messaging automation app built by founder Pierre-Camille Hamana for his own rental. It expanded into a full short-term rental property management platform, rebranding to Hospitable and adding channel management, dynamic pricing, direct booking sites and AI. Crucially, Hospitable rejected the VC playbook: it is 100% customer- and employee-funded, raising community capital via a $HOST token in 2025. The embedded-finance surface is narrow — guest payment collection via Stripe and Hospitable's own Direct Premium PSP, identity verification through Trustd.ai, and QuickBooks accounting sync — all in service of the vacation-rental host workflow rather than as a fintech product line.

Last 12 months
2025-09
2025
2025
2025
Product timeline
2016
Founded as Smartbnb in Brussels by Pierre-Camille Hamana as an Airbnb messaging automation app.· pivot
2021
Rebranded to Hospitable, expanded into full property management software (channel manager, automations).· pivot
2024
Launched Direct Premium with embedded payments and guest verification for direct booking sites.· banking
2025
Achieved SOC 2 Type II certification (audited by Johanson Group); launched $HOST community investment token raising $2M+.· ipo
2025
Launched QuickBooks accounting integration and MCP server for AI agents.· pivot
The stack
3 layers disclosed in Hospitable’s embedded-finance stack
Payments / PSP
StripeHospitable Direct Premium (self-operated PSP)
Unified APIs
in the full report
Accounting
in the full report
Accounting gap: minor
5 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.