Honeygrow
“Can a regional fast-casual restaurant brand win on employee retention and customer loyalty by embedding financial wellness benefits and seamless digital ordering into its operations?”
Founded2012
HQPhiladelphia, Pennsylvania, USA
FoundersJustin Rosenberg
Total raised$71.75M
Latest roundLoan | ~2019
IndustryVertical SaaS / Restaurants
The story
Honeygrow launched as a Philadelphia-based fast-casual dining brand in 2012, differentiating on local ingredients and healthy options in the stir-fry and salad segment. The company expanded to 1,000+ employees and multiple locations. A key embedded-finance pivot came in 2022 when honeygrow adopted DailyPay's earned wage access platform alongside financial wellness coaching via OneEleven, positioning competitive employee benefits as a hiring and retention differentiator in the labor-constrained restaurant industry.
Last 12 months
Product timeline
2012
Justin Rosenberg founded honeygrow in Philadelphia as a fast-casual restaurant concept focused on stir-fry, salads, and honeybars using local ingredients.· pivot
2022
honeygrow partnered with DailyPay and OneEleven to offer on-demand pay and financial wellness coaching to its 1,000+ restaurant employees.· banking
The stack
0 layers disclosed in Honeygrow’s embedded-finance stack
Accounting gap: none