Homegrown

Homegrown positions itself as an alternative to traditional merchant cash advances (MCAs) and conventional lenders, offering flexible, revenue-based growth capital to brick-and-mortar founders without requiring equity dilution or personal guarantees. The company differentiates on sustainability of repayment terms (flexible monthly vs. fixed MCA payments) and early payment discounts. Its use of Modern Treasury for payment operations infrastructure suggests a tech-enabled lending operation with automated money movement.