“Can a purpose-built, non-dilutive expansion capital product distributed through POS and vertical SaaS partners become the go-to growth financing layer for brick-and-mortar multi-unit operators?”
Founded in 2023 as a growth capital platform targeting brick-and-mortar multi-unit operators — restaurants, fitness studios, retail — who are underserved by both traditional bank loans (slow, require personal guarantees) and equity rounds (dilutive). Homegrown carved out a 'Goldilocks' niche between working-capital debt and equity, offering 2–4 year revenue-structured terms with no personal guarantees. In 2026, it deepened distribution by partnering with Square to offer 'Expansion Capital, powered by Homegrown' exclusively to multi-location Square sellers, signaling a marketplace/channel-distribution strategy rather than a purely direct lending model.
Homegrown runs its ledger on Modern Treasury.
The Embedded Finance Index 2026 maps 2 layers in Homegrown's stack: Ledger (Modern Treasury); Lending (Expansion Capital, TI Bridge (Tenant Improvement Bridge) and New Location Expansion financing).
Homegrown was founded by Michael Davis (CEO & Founder) and is founded in 2023, headquartered in Atlanta, GA, USA.
Homegrown has raised ~$3.7M in total (latest round: Seed, April 2026).
Get a read on where your own stack stands against Homegrown and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.