“Can a savings-rewards neobank pivot from direct-to-consumer banking to a B2B technology platform licensing next-generation digital banking infrastructure to established banks?”
HMBradley launched in 2020 as a savings-focused neobank rewarding consumers for saving a higher percentage of their income, initially powered by Hatch Bank as sponsor. After explosive deposit growth (peaking at ~$560M) caused friction with the sponsor bank, the company restricted growth and shifted to a new sponsor (New York Community Bank / Flagstar). By late 2023, consumer growth fell short of targets and the company wound down its consumer business entirely, pivoting to a B2B model licensing its technology to established banks who sought next-generation digital banking infrastructure.
Hmbradley discloses Hatch Bank as its banking provider, according to the Embedded Finance Index 2026.
Hmbradley does not disclose a bank charter of its own; its banking services are provided through Hatch Bank.
The Embedded Finance Index 2026 maps 2 layers in Hmbradley's stack: Banking / BaaS (Hatch Bank); Sponsor bank (Hatch Bank).
Hmbradley was founded by Zach Bruhnke and is founded in 2018, headquartered in Los Angeles (Santa Monica), California, USA.
Hmbradley has raised $63.83M in total (latest round: Series B-II, July 2023).
Get a read on where your own stack stands against Hmbradley and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.