“Could an AI 'personal CFO' replace the human financial advisor for mass-market consumers — and was that opportunity better pursued inside OpenAI than as a standalone app?”
Hiro Finance was a short-lived AI personal finance startup founded in 2024 by serial entrepreneur Ethan Bloch (founder of neobank Digit, sold for $213M in 2021) and Rushabh Doshi. The product — an AI 'personal CFO' that ingested users' financial accounts and modeled what-if scenarios — launched in late 2025 and was acquired by OpenAI in April 2026 in what TechCrunch characterized as an acqui-hire. The team and underlying capabilities were folded into OpenAI's May 2026 ChatGPT personal finance launch, which uses Plaid for account aggregation.
Hiro was founded by Ethan Bloch and Rushabh Doshi and is founded in 2024, headquartered in United States.
Hiro has raised $6.3M in total (latest round: Seed (2025)).
Get a read on where your own stack stands against Hiro and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.