← State of Embedded Finance 2026

Hips Team Up

Can a payments infrastructure company become the full-stack embedded banking and card issuing layer for platforms across 70+ countries?

HQSweden
IndustryInfrastructure / Payments
The story

Hips originally positioned as a payments company and has evolved into a broader embedded finance infrastructure provider, offering card issuing, BaaS/open banking APIs, and ledger/IBAN issuance. The partnership with Banking Circle suggests Hips is leveraging a licensed payment institution as a rail for cross-border and banking-grade settlement. The 'Team Up' branding references a partnership or white-label/co-branded program model.

Last 12 months
The stack
Payments / PSP
Banking Circle
Banking / BaaS
Banking Circle
Card issuing
Hips (self-operated)
FX & payouts
Banking Circle
Crypto
Circle
Accounting gap: none