“Can a vertical SaaS for German craft SMEs become the all-in-one financial and operational OS for the trades sector across Europe?”
HERO Software was founded in 2012 as Energieheld, a climate-tech marketplace aimed at accelerating solar and heat-pump installations in Germany's building sector. Recognising that fragmented, paper-heavy craft businesses were the real bottleneck, the founders pivoted to build a vertical SaaS ERP — rebranding as HERO Software around 2020. After reaching 40,000+ users across the DACH trades sector, the company raised a €40M Series B in 2024 to pan-European expansion. In 2026 HERO launched HERO Wallet via Swan, embedding a virtual-IBAN payments and reconciliation layer directly into the platform — marking its deliberate move toward becoming the financial operating system for craft SMEs.
HERO Software discloses Swan as its banking provider, according to the Embedded Finance Index 2026.
HERO Software does not disclose a bank charter of its own; its banking services are provided through Swan.
HERO Software moves money over SEPA.
HERO Software integrates with DATEV and Lexware Office.
The Embedded Finance Index 2026 maps 3 layers in HERO Software's stack: Money movement (SEPA); Banking / BaaS (Swan); Accounting (DATEV and Lexware Office).
HERO Software was founded by Dr. Michael Kessler and Philipp Lyding and is founded in 2012, headquartered in Hannover, Germany.
HERO Software has raised €40M+ (Series B alone) in total (latest round: Series B, July 2024).
Get a read on where your own stack stands against HERO Software and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.