“Can a vertical SaaS for German craft SMEs become the all-in-one financial and operational OS for the trades sector across Europe?”
HERO Software was founded in 2012 as Energieheld, a climate-tech marketplace aimed at accelerating solar and heat-pump installations in Germany's building sector. Recognising that fragmented, paper-heavy craft businesses were the real bottleneck, the founders pivoted to build a vertical SaaS ERP — rebranding as HERO Software around 2020. After reaching 40,000+ users across the DACH trades sector, the company raised a €40M Series B in 2024 to pan-European expansion. In 2026 HERO launched HERO Wallet via Swan, embedding a virtual-IBAN payments and reconciliation layer directly into the platform — marking its deliberate move toward becoming the financial operating system for craft SMEs.