“Can a mobile-first digital payment and money management platform displace traditional Australian banking for everyday consumers?”
Hay was founded in 2018 in Sydney as a digital payment platform providing an alternative to traditional money management for Australian consumers. The platform offers financial functionality, visualized insights, real-time notifications, and detailed transaction data. Hay participates in Visa's Fintech Fast Track program, indicating a Visa-backed card product. The company remains private and venture-capital-backed with approximately 56 employees as of the latest available data.