Guac
“Can AI-powered demand forecasting eliminate fresh-food waste at grocery retailers while simultaneously growing their revenue?”
HQUnited States
IndustryVertical SaaS / Grocery & Fresh Food
The story
Guac (guac.com) appears to have originated as a consumer meal-planning app under the entity Mealplanner B.V. (evidenced by GDPR-compliant privacy policy and Terms of Service referencing meal plans). The company has since pivoted to a B2B vertical SaaS product for fresh grocery retailers, offering AI-powered demand forecasting, ordering recommendations, and replenishment tools designed to reduce food waste and improve on-shelf availability. The current product is entirely enterprise-facing with no consumer or fintech component visible on the main site.
Last 12 months
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Product timeline
2022
guac.com privacy policy references Mealplanner B.V. entity under GDPR, suggesting earlier consumer meal-planning roots before the B2B grocery pivot.· pivot
2023
Current guac.com product suite focused on AI-powered forecasting and replenishment for fresh grocery departments (Meat & Seafood, Bakery, Produce, Deli, Center Store).· pivot
The stack
Accounting gap: none