Greenway
“Can a vertical EHR/practice-management platform for ambulatory healthcare embed financial services — starting with B2B lending via Defacto — to deepen customer retention and unlock new revenue streams?”
HQTampa, Florida, United States
IndustryVertical SaaS / Healthcare
The story
Greenway (greenway.io) operates as a vertical SaaS platform serving ambulatory healthcare practices, providing EHR, practice management, and revenue cycle management solutions. The Crunchbase profile identifies the company as Greenway Medical Technologies / Greenway Health, a software and services platform for ambulatory healthcare businesses headquartered in Tampa, Florida, backed by Vista Equity Partners. The company's embedded finance footprint appears nascent, with at least one confirmed embedded lending relationship via Defacto.
Last 12 months
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Product timeline
2014
Greenway Medical Technologies (later Greenway Health) established as an ambulatory healthcare software and services platform acquired by Vista Equity Partners.· acquisition
The stack
Lending
Accounting gap: none