“Can a vertical EHR/practice-management platform for ambulatory healthcare embed financial services — starting with B2B lending via Defacto — to deepen customer retention and unlock new revenue streams?”
Greenway (greenway.io) operates as a vertical SaaS platform serving ambulatory healthcare practices, providing EHR, practice management, and revenue cycle management solutions. The Crunchbase profile identifies the company as Greenway Medical Technologies / Greenway Health, a software and services platform for ambulatory healthcare businesses headquartered in Tampa, Florida, backed by Vista Equity Partners. The company's embedded finance footprint appears nascent, with at least one confirmed embedded lending relationship via Defacto.
Greenway is headquartered in Tampa, Florida, United States.
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