Greenlight
“Can a kids' debit card become the financial OS for the entire multi-generational family?”
Founded2014
HQAtlanta, Georgia, United States
FoundersTim Sheehan
Total raised~$297M
Latest roundSeries D
Valuation$1.2B (Series C, 2020)
IndustryFintech / Consumer banking
The story
Founded 2014 as a parent-controlled debit card and money app for kids, Greenlight expanded into investing (via Alpaca), a family cash-back credit card (via First National Bank of Omaha), and identity/credit monitoring (via Array). It has since broadened its target market beyond kids into a 'whole family' safety and finance platform — Family Shield — including senior fraud protection and financial caregiving. In parallel, Greenlight pursues a B2B distribution channel via Greenlight for Banks/Credit Unions, embedding its app into FI partners (notably Candescent).
Product timeline
0
Launched Greenlight Family Cash Mastercard credit card issued by First National Bank of Omaha.· card
2014
Company founded in Atlanta to provide a debit card and money app for families.· founding
2019
Closed $54M Series B led by Drive Capital.· funding
2020
Closed $215M Series C at $1.2B valuation; launched Invest product via Alpaca.· lending
2024
Partnered with Candescent (formerly NCR Voyix) to distribute Greenlight for Banks via embedded mobile SDK to hundreds of financial institutions.· partnership
2025
Launched Family Shield product including financial caregiving for seniors with credit/identity monitoring via Array.· pivot
Regulated entities
1
regulatory licence held by Greenlight
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in Greenlight’s embedded-finance stack
Banking / BaaS
Card issuing
in the full report
Card network
in the full report
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
5 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.