Google Workspace
“Can Google Workspace become the default productivity and collaboration OS for businesses globally by embedding AI (Gemini) deeply into every workflow, while its Marketplace creates a distribution flywheel for third-party fintech and business applications?”
Google Workspace began as 'Google Apps for Your Domain' in 2006, a free suite of email and collaboration tools for businesses built on Google's consumer products. Over successive years it evolved through G Suite into a full enterprise productivity platform competing directly with Microsoft 365. The embedded finance angle is indirect: Workspace operates a large app marketplace (Google Workspace Marketplace) that enables third-party fintech, payroll, accounting, and spend-management vendors to integrate natively with Gmail, Calendar, Drive, and Sheets — making it a distribution channel rather than a direct embedded-finance provider itself.