“Can a customer engagement and AI platform purpose-built for financial institutions become the indispensable operating layer between banks/credit unions and their members?”
Founded in 2012 as SaleMove, the company pioneered co-browsing and live engagement tools for enterprise websites. It rebranded as Glia in 2019 and pivoted to become a Unified Interaction Management platform specifically targeting financial institutions — banks, credit unions, and other FIs. By 2023-2025, Glia executed a further pivot toward AI-native banking automation, launching an 'AI Workforce' (Glia Banker and CoPilot) and positioning itself as a Banking AI Platform with a contractual guarantee against hallucinations, serving 700+ financial institutions.
Glia was founded by Daniel Michaeli and is founded in 2012, headquartered in New York, NY (with offices in Estonia).
Glia has raised $152M+ in total (latest round: Series D).
Get a read on where your own stack stands against Glia and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.