Glia
“Can a customer engagement and AI platform purpose-built for financial institutions become the indispensable operating layer between banks/credit unions and their members?”
Founded2012
HQNew York, NY (with offices in Estonia)
FoundersDaniel Michaeli
Total raised$152M+
Latest roundSeries D
IndustryVertical SaaS / Financial Services Customer Engagement
The story
Founded in 2012 as SaleMove, the company pioneered co-browsing and live engagement tools for enterprise websites. It rebranded as Glia in 2019 and pivoted to become a Unified Interaction Management platform specifically targeting financial institutions — banks, credit unions, and other FIs. By 2023-2025, Glia executed a further pivot toward AI-native banking automation, launching an 'AI Workforce' (Glia Banker and CoPilot) and positioning itself as a Banking AI Platform with a contractual guarantee against hallucinations, serving 700+ financial institutions.
Last 12 months
Product timeline
2012
Founded as SaleMove, focused on digital co-browsing and live engagement tools for enterprises.· pivot
2019
Rebranded from SaleMove to Glia, broadening from co-browsing to a full Digital Customer Service (DCS) platform.· pivot
2021
Raised $78M Series C led by Insight Partners to accelerate growth in financial services.· banking
2023
Launched generative AI tools for financial institutions including AI-powered contact center automation.· banking
2025
Announced Glia Banker and CoPilot AI workforce products; became first banking AI platform to guarantee zero hallucinations or prompt injections.· banking
The stack
Accounting gap: none