“Can a mobile-first insurance broker become the single-app financial protection platform for European millennials by combining multiple insurance lines with AI-driven advisory?”
Founded in 2015 as a mobile-first insurance broker in Germany, Getsafe built its own technological platform to challenge traditional insurers by offering multiple insurance lines in a single app with features like instant claims and AI advisory. It expanded geographically into the UK and other European markets and grew beyond P&C into life and health coverage. The company operates as a licensed insurance broker (not an insurer) under German law, distributing products from underlying risk carriers. Getsafe has not made a major embedded finance pivot outside of insurance.