Gen
“Can a consolidated portfolio of consumer cybersecurity brands capture cross-sell and subscription revenue across a global user base exceeding 500 million?”
Founded2022
HQTempe, Arizona, USA
IndustryHorizontal SaaS / Cybersecurity & Consumer Safety
The story
Gen Digital was formed in 2022 through the merger of NortonLifeLock and Avast, consolidating a portfolio of consumer cybersecurity and identity protection brands. The company's primary business is subscription-based consumer security software (antivirus, VPN, identity theft protection) rather than embedded finance. Its financial infrastructure activity is limited to supplier/procurement payment processing and standard SaaS billing.
Last 12 months
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Product timeline
2022
NortonLifeLock and Avast merged to form Gen Digital Inc., combining Norton, LifeLock, Avast, AVG, Avira, CCleaner, and ReputationDefender under one entity.· pivot
The stack
Accounting gap: none