“Can a regulated, full-reserve crypto exchange become the trusted financial infrastructure layer for both retail and institutional crypto participants globally?”
Founded in 2014 by the Winklevoss twins as a regulated cryptocurrency exchange and custodian operating under a New York trust company charter. Gemini expanded beyond spot trading into institutional custody, yield products, and consumer credit (the Gemini Credit Card with crypto rewards). After the 2022 crypto market downturn disrupted its Earn yield program, Gemini refocused on its core exchange and custody business while pursuing international expansion and regulatory compliance as a differentiator.
Gemini discloses WebBank as its banking provider, according to the Embedded Finance Index 2026.
Gemini does not disclose a bank charter of its own; its banking services are provided through WebBank.
Gemini's cards are issued through WebBank.
Gemini uses Alloy for KYC and identity verification.
Gemini's crypto products run on Gemini Trust Company, LLC (in-house).
Gemini uses Complyadvantage for fraud prevention.
The Embedded Finance Index 2026 maps 5 layers in Gemini's stack: Banking / BaaS (WebBank); Card issuing (WebBank); KYC (Alloy); Crypto (Gemini Trust Company, LLC (in-house)); Fraud (Complyadvantage).
Gemini was founded by Cameron Winklevoss and Tyler Winklevoss and is founded in 2014, headquartered in New York, NY, USA.
Get a read on where your own stack stands against Gemini and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.