Geidea
“Can a Saudi-licensed acquirer become the dominant full-stack merchant payments and software platform across MENA?”
Founded2008
HQRiyadh, Saudi Arabia
FoundersAbdullah Faisal Al Othman
Latest roundBuyout/LBO
IndustryInfrastructure / Payments
The story
Geidea is a MENA-region payment service provider founded in 2008 in Riyadh, originally focused on POS hardware and acquiring services for banks and merchants. It has expanded into a broader payment platform spanning terminals, gateway, payment links, online ordering, kiosks, and loyalty across KSA, UAE, and Egypt — competing as a full-stack merchant fintech under SAMA supervision rather than a pure embedded-finance vendor.
Last 12 months
Product timeline
2008
Geidea founded in Saudi Arabia by Abdullah Faisal Al Othman as a payments technology company.· founding
2024
Appointed Abdulrahman Almutairi (ex-STC Pay) as Group CTO to lead digital transformation.· leadership
Regulated entities
1
regulatory licence held by Geidea
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Geidea’s embedded-finance stack
Payments / PSP
Geidea Payment Gateway (self-operated)Geidea Payment Terminal (self-operated)Geidea Payment Links (self-operated)Geidea Mobile POS (self-operated)Geidea HPP Checkout (self-operated)
Accounting gap: significant