GBM
“Can Mexico's dominant brokerage house become the comprehensive financial OS for individual and institutional investors across Latin America?”
Founded in 1985 as a traditional Mexican brokerage house (Casa de Bolsa), GBM has evolved over four decades into an integrated financial services ecosystem. The pivotal shift came with the launch of GBM+ (circa 2018-2019), a consumer-facing investment app that democratized access to Mexican capital markets — by their own claim, 9 out of 10 investment accounts in Mexico are held at GBM. The company layered on Smart Cash (liquid yield accounts), GBM Advisory (hybrid robo-human advisory), access to US dollar-denominated US market accounts, and institutional services for corporates and pension funds. The recent shutdown of Piggo (a personal finance/budgeting sub-product) signals a refocus toward core investment and wealth management rather than broader fintech expansion.