Gasbuddy
“Can GasBuddy monetize its 100M-user fuel-price audience by embedding a proprietary payment card that captures a share of every gas transaction in North America?”
Founded2000
HQBoston, MA, USA
Latest roundBuyout/LBO
IndustryVertical SaaS / Fuel & Convenience
The story
Founded in 2000 as a crowdsourced gas-price tracking website, GasBuddy evolved into a fuel savings platform with nearly 100 million app downloads. In 2017 it launched Pay with GasBuddy, a checking-account-linked fleet-style card offering cents-off-per-gallon discounts, effectively embedding financial services into its consumer app. In 2025 it upgraded to Pay with GasBuddy+™, a Mastercard-network card extending savings into convenience store purchases — deepening the embedded payments and debit card play.
Product timeline
2000
Founded as an online website for crowdsourced fuel price information.· pivot
2017
Launched Pay with GasBuddy, a checking-account-linked fuel card program.· card
2022
Pay with GasBuddy surpassed $1 billion in fuel transactions since 2017 launch.· banking
2025
Launched Pay with GasBuddy+™ card, a Mastercard-accepted fuel savings card expanding beyond fuel to convenience store purchases.· card
The stack
4 layers disclosed in Gasbuddy’s embedded-finance stack
Payments / PSP
DwollaPay with GasBuddy+™ (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Sponsor bank
in the full report
Accounting gap: none
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.