Ganaz
“Can a vertical workforce platform purpose-built for agricultural employers become the financial and HR operating system for America's unbanked field-worker economy?”
Founded2017
HQSeattle, WA, USA
Total raised$15.15M+
Latest roundSeries A2
IndustryVertical SaaS / Agriculture
The story
Ganaz launched in 2017 as a workforce communication tool for agricultural employers, helping growers reach field workers via SMS and WhatsApp. It expanded into onboarding and hiring forms, then moved into payments by launching the Ganaz Mastercard Payroll Card (issued by Sutton Bank) to serve the large unbanked segment of the agricultural workforce. The company is now positioning as a full people-management platform — covering hiring, onboarding, communication, H-2A visa program management, and payroll disbursement — specifically for agriculture and food processing.
Last 12 months
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Product timeline
2017
Ganaz founded as a workforce management platform for agriculture and food processing employers.· pivot
2021
Raised $7M Series A to expand hiring, onboarding, and payroll card products for agricultural workers.· banking
2021
Launched Ganaz Mastercard Payroll Card (Sutton Bank-issued) to enable direct deposit for unbanked agricultural workers.· card
The stack
3 layers disclosed in Ganaz’s embedded-finance stack
Banking / BaaS
Card issuing
in the full report
Sponsor bank
in the full report
Accounting gap: critical
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.