← State of Embedded Finance 2026

G2 Travel

Can a wholesale B2B tour operator modernise global hotel supplier payments by replacing bank wires with real-time virtual card infrastructure to unlock new high-growth travel markets?

Founded2011
HQHong Kong, Hong Kong
FoundersDavid Littlefair
IndustryMarketplace / Travel
The story

G2 Travel launched as a wholesale tour operator specialising in group hotel distribution for B2B travel trade across Asia, Europe, the Middle East, and the Americas. It has since expanded into FIT (individual traveller) solutions via its Gemini hotel distribution platform. The company's embedded finance evolution centres on its March 2025 partnership with Nium, replacing legacy bank-wire hotel payments with virtual card technology to enable real-time multi-currency supplier settlements and automated reconciliation.

Last 12 months
2025-03
Product timeline
2011
G2 Travel founded as a wholesale tour operator providing B2B hotel distribution services globally.· pivot
2025
Partnered with Nium to deploy virtual card payments for hotel suppliers across 20+ currencies, announced March 2025.· banking
The stack
Card issuing
Nium
FX & payouts
Nium
Accounting gap: significant