“Can a B2B food-supply marketplace become the financial and operational backbone for LATAM's micro and small restaurant sector by embedding credit and working capital into the procurement workflow?”
Founded in 2018 as a B2B food supply marketplace connecting LATAM restaurants with smallholder farmers and suppliers across Colombia, Mexico, and Brazil. The company scaled rapidly through Y Combinator backing and $271M in funding, operating across three countries. By 2024, Frubana refocused exclusively on Brazil, where it identified working capital access as the central pain point for its 90,000+ restaurant customers. The embedded financing partnership with Accion and Mastercard in 2025 marks a strategic expansion from pure logistics/supply into fintech — using alternative ML-based credit scoring to extend vendor financing to underserved MSEs.
Frubana's lending and capital products are provided by Accion.
Frubana is founded in 2018 and headquartered in Bogotá, Colombia.
Frubana has raised $271.2M in total (latest round: unknown).
Get a read on where your own stack stands against Frubana and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.