Friendtech
“Can a crypto-native social platform built entirely on-chain smart contracts create a sustainable tokenized attention economy without any traditional financial intermediaries?”
Founded2023
HQUnknown
IndustryFintech / Crypto
The story
Friend.tech launched in 2023 as a decentralized social marketplace on Coinbase's Base L2 network, allowing users to purchase tokenized 'Keys' to access creators' private chat rooms. The protocol expanded to include Clubs (group tokenized access) and then pivoted further into DeFi in 2024 with the $FRIEND token, an in-house DEX (BunnySwap), and a liquidity pool product — effectively blurring the line between social token platform and DeFi protocol. All financial activity is settled on-chain via smart contracts, with no traditional embedded finance stack.
Last 12 months
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Product timeline
2023
Launched friend.tech, a decentralized social marketplace on Base (Coinbase L2) where users buy and sell tokenized 'Keys' to gain access to creators' private rooms.· pivot
2023
Introduced Clubs feature, extending the tokenized access model beyond individual keys to group-based tokenized memberships.· banking
2024
Launched $FRIEND token, BunnySwap DEX, RabbitRouter, and LP liquidity pool enabling ETH/$FRIEND swaps with fee sharing for liquidity providers.· pivot
The stack
Crypto
Accounting gap: none