“Can a broadly positioned SMB and mid-market SaaS suite compete with best-of-breed point solutions across CRM, ITSM, and customer engagement by bundling simplicity and affordability?”
Founded in 2010 as Freshdesk in Chennai, India, the company pivoted from a single helpdesk product to a broad horizontal SaaS suite spanning CRM, ITSM, marketing automation, HR, and communications, rebranding as Freshworks in 2017. The company primarily sells to SMBs and mid-market businesses globally, competing with Zendesk, Salesforce, and ServiceNow. Freshworks went public on NASDAQ in 2021 and has since focused on AI-driven product capabilities. Its embedded finance footprint is limited to operational infrastructure (sub-processors for cloud, communications, and analytics) rather than embedded financial products offered to end customers.
Freshworks integrates with QuickBooks.
Freshworks is founded in 2010 and headquartered in San Mateo, California, USA.
Freshworks has raised $399M+ (pre-IPO) in total (latest round: IPO, 2021 (NASDAQ: FRSH); valuation: $3.5B post-money at Series H).
Get a read on where your own stack stands against Freshworks and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.