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Flattered

Can a Scandinavian DTC leather goods brand scale internationally through a lean embedded-payments stack and multi-regional Shopify storefronts?

HQSweden
IndustryE-commerce / DTC brand
The story

Flattered is a Swedish DTC footwear and leather goods brand (operating as Flattered AB / Flattered INC depending on legal entity) that sells premium Scandinavian-designed shoes, bags, and accessories direct to consumer via a multi-regional Shopify-powered webshop. The company has built out a wide international storefront footprint (SE, EU, UK, US, CA, AU, NO, DK, and more), relying on Klarna Checkout as its primary PSP and Mollie for European payment scaling. Its embedded finance footprint is lightweight — focused on checkout payment methods and BNPL rather than banking or lending infrastructure.

Last 12 months
The stack
Payments / PSP
KlarnaMollie
Lending
KlarnaKlarna invoicing and financing options
Accounting gap: significant