“Can a Scandinavian DTC leather goods brand scale internationally through a lean embedded-payments stack and multi-regional Shopify storefronts?”
Flattered is a Swedish DTC footwear and leather goods brand (operating as Flattered AB / Flattered INC depending on legal entity) that sells premium Scandinavian-designed shoes, bags, and accessories direct to consumer via a multi-regional Shopify-powered webshop. The company has built out a wide international storefront footprint (SE, EU, UK, US, CA, AU, NO, DK, and more), relying on Klarna Checkout as its primary PSP and Mollie for European payment scaling. Its embedded finance footprint is lightweight — focused on checkout payment methods and BNPL rather than banking or lending infrastructure.
Flattered's lending and capital products are provided by Klarna.
The Embedded Finance Index 2026 maps 2 layers in Flattered's stack: Payments / PSP (Klarna and Mollie); Lending (Klarna and Klarna invoicing and financing options).
Flattered is headquartered in Sweden.
Get a read on where your own stack stands against Flattered and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.