“Can a self-banked pan-European online broker vertically integrate the full brokerage and banking stack to become the default wealth-building platform for retail investors across Europe?”
Founded in 2006 as flatex, Germany's first independent online broker with fixed-fee trading. Acquired Dutch broker DEGIRO in 2019, rebranding the combined entity as flatexDEGIRO and becoming Europe's largest pan-European retail online broker. The group's embedded finance angle rests on operating its own regulated bank (flatexDEGIRO Bank SE) to internalize banking, custody, cash accounts, and securities-backed credit — avoiding reliance on third-party BaaS providers. By 2024 it operated three brokerage platforms (flatex, DEGIRO, ViTrade) across 16 European countries, serving 3.5 million customers with over 75 million transactions per year.