Fitech Payments
“Can a regional merchant payment services provider survive as an independent brand when absorbed into a large payments conglomerate?”
HQUnited States
IndustryFintech / SMB banking
The story
Fitech Payments operated as a merchant payment services provider in the US, partnering with Fifth Third Bank as a key banking relationship. The company was subsequently acquired by and folded into Deluxe, operating as 'Fitech Payments by Deluxe' before being fully consolidated into Deluxe Merchant Services. The fitech.com website now redirects users to deluxe.com, marking the end of Fitech as a standalone brand.
Product timeline
2025
Fitech Payments by Deluxe was absorbed into Deluxe Merchant Services, with the fitech.com domain redirecting users to deluxe.com.· acquisition
The stack
1 layer disclosed in Fitech Payments’s embedded-finance stack
Sponsor bank
Accounting gap: none