ApideckTape
← Embedded Finance Index 2026

Fitech Payments

“Can a regional merchant payment services provider survive as an independent brand when absorbed into a large payments conglomerate?”

HQUnited States
IndustryFintech / SMB banking
The story

Fitech Payments operated as a merchant payment services provider in the US, partnering with Fifth Third Bank as a key banking relationship. The company was subsequently acquired by and folded into Deluxe, operating as 'Fitech Payments by Deluxe' before being fully consolidated into Deluxe Merchant Services. The fitech.com website now redirects users to deluxe.com, marking the end of Fitech as a standalone brand.

Last 12 months
2024
Product timeline
2025
Fitech Payments by Deluxe was absorbed into Deluxe Merchant Services, with the fitech.com domain redirecting users to deluxe.com.· acquisition
The stack
1 layer disclosed in Fitech Payments’s embedded-finance stack
Sponsor bank
Fifth Third Bank
Accounting gap: none

Fitech Payments — frequently asked

What bank does Fitech Payments use?

Fitech Payments discloses Fifth Third Bank as its sponsor bank, according to the Embedded Finance Index 2026.

Is Fitech Payments a bank?

Fitech Payments does not disclose a bank charter of its own; its banking services are provided through Fifth Third Bank.

Where is Fitech Payments headquartered?

Fitech Payments is headquartered in United States.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Fitech Payments and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Fitech Payments and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.