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Firi

Can a locally trusted, compliance-first crypto exchange become the dominant retail crypto gateway for the entire Nordic region?

Founded2017
HQOslo, Norway
FoundersThuc Hoang
Latest roundCrowdfunding
IndustryFintech / Crypto
The story

Founded in 2017, Firi was built to make cryptocurrency accessible to everyday Nordic consumers by offering a trusted local exchange with fiat on-ramps in Norwegian krone and Danish krone. The company scaled from Norway into Denmark and then Sweden, positioning itself as the largest Nordic crypto exchange. To meet MiCA regulatory requirements and expand its supported token universe, Firi integrated Fireblocks for institutional-grade custody, audit controls, and segregation of funds — a move that shifted its infrastructure from a scrappy startup model to a compliance-forward institutional stack.

Last 12 months
2024-03
2024-01
Product timeline
2017
Firi AS (org.no: 919 932 465) founded in Oslo, Norway as a cryptocurrency exchange platform.· pivot
2024
Expanded to Denmark, enabling NOK and DKK fiat-to-crypto trading pairs.· banking
2024
Adopted Fireblocks for custody infrastructure, expanding supported token count from 6 to 19 with plans to double.· banking
2024
Expanded to Sweden as part of broader Nordic regional strategy.· pivot
Regulated entities
Virtual Asset Service Provider (VASP)
Norway
Firi AS
The stack
Crypto
FireblocksFireblocks
Accounting gap: none