Financial Times

Founded in 1888 as a print financial newspaper, the FT transitioned to a digital-first subscription model in the 2010s, making ft.com one of the earliest paywalled news sites with a metered model. Acquired by Nikkei in 2015, the company accelerated its digital subscriptions business and expanded into events, data services, and B2B content licensing. The embedded finance angle is minimal — FT is primarily a B2C/B2B media and subscription business that uses payments infrastructure (notably Checkout.com) to process subscriber payments globally.