“Can Figure become the blockchain-native capital markets infrastructure layer for consumer and real-estate lending, monetizing both its own loan originations and embedded-lending products sold to third-party partners?”
Founded in 2018 as a blockchain-based home equity lender, Figure built its own distributed ledger (Provenance Blockchain) to originate and trade mortgage loans with dramatically lower settlement times. Over time it expanded from HELOCs into student loan refinancing, crypto-backed loans, and a DSCR investment-property platform. The IPO in 2025 and partnership deals with institutional credit funds like Victory Park Capital signal a pivot toward becoming a blockchain-powered capital-markets platform, selling embedded lending infrastructure to third-party mortgage and real-estate lenders.