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Figma

“Can Figma become the full software-creation OS — spanning design, prototyping, and AI-assisted development — for every product team globally, now as a public company?”

Founded2012
HQSan Francisco, CA, USA
FoundersDylan Field, Evan Wallace
Total raised~$1.4B (pre-IPO)
Latest roundIPO, July 2025
Valuation$19.3B (IPO price, July 2025)
IndustryHorizontal SaaS / Design & Collaboration
The story

Founded in 2012 as a browser-based collaborative design tool, Figma disrupted the desktop-native design market (dominated by Adobe and Sketch) by making design a real-time multiplayer experience. After a $20B Adobe acquisition was blocked by UK and EU antitrust regulators in 2023, Figma remained independent and accelerated its product roadmap — expanding into AI-powered design features and the broader software creation lifecycle. Figma went public in July 2025 at a $19.3B valuation, demonstrating durable SaaS revenue and positioning itself as the design OS for product teams globally.

Last 12 months
2025-07
2025-07
2024-07
2026-06
Product timeline
2012
Founded by Dylan Field and Evan Wallace with the vision of browser-based collaborative design software.· pivot
2016
Launched Figma 1.0, a browser-based vector design tool enabling real-time multi-user collaboration.· pivot
2020
Launched FigJam, an online whiteboarding and brainstorming tool, expanding beyond design into collaboration.· pivot
2022
Adobe announced acquisition of Figma for $20 billion in cash and stock.· acquisition
2023
Adobe called off the acquisition following antitrust pushback from UK and EU regulators.· pivot
2024
Launched Figma AI features, introducing AI-powered design capabilities including proprietary model training on customer data (with opt-out).· pivot
2025
Completed IPO on NYSE under ticker FIG at $33/share, valuing the company at $19.3 billion; IPO was 40x oversubscribed.· ipo
The stack
1 layer disclosed in Figma’s embedded-finance stack
Payments / PSP
Stripe
Accounting gap: none