Fierce
“Can a consumer finance super app assembled from best-in-class embedded fintech infrastructure deliver a meaningfully superior all-in-one financial experience?”
Founded2023
HQUnited States
FoundersRobert Cornish
IndustryFintech / Consumer banking
The story
Fierce was founded in early 2023 by Robert Cornish, former CTO of Gemini, with the thesis that a consumer finance super app could be built by aggregating best-in-class fintech infrastructure rather than building from scratch. The product launched with a high-yield FDIC-insured checking account (Fierce Cash) as its anchor, combined with investing and other financial products, targeting consumers who want multiple financial services in one place.
Last 12 months
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Product timeline
2023
Founded by former Gemini CTO Robert Cornish and launched as a finance super app offering a high-yield FDIC-insured checking account (Fierce Cash) alongside investing and other fintech products.· banking
The stack
2 layers disclosed in Fierce’s embedded-finance stack
Banking / BaaS
Sponsor bank
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.