“Can a mid-sized Southeast European universal bank digitize its retail and SMB offering fast enough—via digital wallets, open banking APIs, and embedded card products—to compete with neobanks entering the Bulgarian and Albanian markets?”
Fibank began as a traditional Bulgarian universal bank serving retail and corporate customers. Over time it expanded regionally into Albania and broadened its product suite to include digital banking (MyFin wallet, digital cards), micro-lending programs, and green energy financing. Its PSD2 XS2A interface deployment signals a move toward open banking compliance, opening the bank to third-party fintechs for account information and payment initiation.
Fibank's cards run on Mastercard.
The Embedded Finance Index 2026 maps 2 layers in Fibank's stack: Card network (Mastercard); Lending (Working Capital Loan, Investment Loan, Microcredit working capital (unsecured up to EUR 75,000), Super revolving working capital loan and 8 others).
Fibank is headquartered in Sofia, Bulgaria.
Get a read on where your own stack stands against Fibank and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.