“Can a mid-sized Southeast European universal bank digitize its retail and SMB offering fast enough—via digital wallets, open banking APIs, and embedded card products—to compete with neobanks entering the Bulgarian and Albanian markets?”
Fibank began as a traditional Bulgarian universal bank serving retail and corporate customers. Over time it expanded regionally into Albania and broadened its product suite to include digital banking (MyFin wallet, digital cards), micro-lending programs, and green energy financing. Its PSD2 XS2A interface deployment signals a move toward open banking compliance, opening the bank to third-party fintechs for account information and payment initiation.