Feeld
“Can a dating app for ethical non-monogamy and alternative lifestyles build a defensible, community-driven membership business at global scale?”
Founded2014
HQLondon, UK (86-90 Paul Street, London EC2A 4NE)
Latest roundSecondary - Private
IndustryVertical SaaS / Dating & Social
The story
Founded in 2014 as '3nder', a niche app for couples seeking thirds, Feeld rebranded in 2016 after legal pressure from Tinder. The company broadened its scope to serve the full spectrum of ethical non-monogamy, kink, and alternative relationships, growing to 14 million members. It operates a subscription-based model ('Majestic' tier) with a small, remote-first team of ~100 employees, remaining privately held with formerly VC-backed status.
Last 12 months
Product timeline
2014
Founded as '3nder' (Threesome app), a location-based dating app connecting open-minded couples and singles.· pivot
2016
Rebranded from '3nder' to 'Feeld' following legal pressure from Tinder, broadening focus beyond threesomes to alternative relationships.· pivot
2024
Published first Feeld Transparency Report (H1 2024) covering trust, safety, and DSA compliance.· banking
The stack
1 layer disclosed in Feeld’s embedded-finance stack
KYC
Accounting gap: none