“Can a dating app for ethical non-monogamy and alternative lifestyles build a defensible, community-driven membership business at global scale?”
Founded in 2014 as '3nder', a niche app for couples seeking thirds, Feeld rebranded in 2016 after legal pressure from Tinder. The company broadened its scope to serve the full spectrum of ethical non-monogamy, kink, and alternative relationships, growing to 14 million members. It operates a subscription-based model ('Majestic' tier) with a small, remote-first team of ~100 employees, remaining privately held with formerly VC-backed status.
Feeld uses Veriff for KYC and identity verification.
Feeld is founded in 2014 and headquartered in London, UK (86-90 Paul Street, London EC2A 4NE).
Get a read on where your own stack stands against Feeld and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.