“Can a universal one-click checkout identity layer become the default authentication and payment rails for e-commerce merchants?”
Fast was founded in San Francisco as an online login and checkout solutions company designed to provide users with a secure, frictionless shopping experience. The company raised through Series B before shutting down in April 2022 after failing to raise additional capital. The product focused on one-click checkout across merchants, competing with Shop Pay and similar solutions. There is limited public evidence of an active embedded finance stack beyond the core checkout product.
Fast is founded in 2019 and headquartered in San Francisco, California, United States.
Get a read on where your own stack stands against Fast and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.