Factorial
“Can an AI-native HR and business management platform become the financial and operational OS for European and global SMBs?”
Founded2016
HQBarcelona, Spain
FoundersJordi Romero, Pau Ramon, Bernat Farrero
Total raised$240M+
Latest roundSeries D, June 2026
Valuation$2.5B post-money (2026)
IndustryHorizontal SaaS / HR & Payroll
The story
Founded in 2016 as a holiday/time-off HR tool for Spanish SMBs, Factorial expanded rapidly into a full HR suite covering payroll, talent, and time management. Around 2023 the company moved into embedded finance by launching Factorial Corporate Cards (powered by Stripe Payments Europe) and a salary-advance product, transforming from pure HR SaaS into a business management system (BMS). By 2025-2026 it rebuilt its platform around AI agents ('One'), positioning itself as an AI-powered workforce OS for mid-market companies globally.
Last 12 months
Product timeline
2016
Founded in Barcelona as an all-in-one HR automation platform targeting SMBs.· pivot
2020
Raised €15M Series A led by CRV; platform served customers in 40 countries with eightfold revenue growth in 2019.· banking
2023
Launched Factorial Corporate Cards backed by Stripe Payments Europe, expanding from pure HR SaaS into embedded finance.· card
2025
Rebuilt platform around AI agents (branded 'One') covering HR, finance, and IT workflows; introduced Factorial IT management suite.· pivot
2026
Raised $150M Series D at $2.5B valuation led by General Catalyst; General Catalyst commits additional $540M via Customer Value Fund.· ipo
The stack
6 layers disclosed in Factorial’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
6 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.