“Can a Greek systemic bank leverage open banking APIs and cross-border payment rails (UPI, PSD2) to deepen its role as a financial hub across Southeast Europe and new corridors like India?”
Eurobank is one of Greece's largest systemic banks, operating across Greece, Cyprus, and Luxembourg with approximately €28 billion in total assets. While primarily a traditional retail and corporate lender, Eurobank has invested in open banking infrastructure (its own Open Banking Portal since at least 2025) and has made moves into cross-border payments via UPI/NPCI. The bank's embedded finance posture is that of an incumbent banking group building out API-first connectivity rather than embedding third-party fintech services.